Saturday, January 29, 2011

Netflix adds 7.7 million subscribers in 2010, passes 20 million

In a a letter sent to its shareholders (PDF), Netflix reported excellent results for its most recent earnings report. In Q4 2010, the company saw revenue of $596 million, an operating income of $78 million, and a net income of $47 million.

What we find most interesting is that the company now has 20.01 million subscribers, adding 7.7 million in 2010, 3.08 million of which signed up in the past quarter alone. Here's how last year measured up to previous years, and how the company is describing its growth:



Netflix continues to strike new deals, add more content, and plan overseas expansion. The company could end up seeing competition from Amazon, however, which recently purchased Lovefilm, often referred to as the European Netflix.

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